Remembers why records changed
Who changed a date, a budget or a status, and why, linked to the email, thread and call behind it. Ask weeks later and get the answer.
Ditto remembers why your Airtable records changed, across email, chat and your other apps. Ask about any client or project and get the answer, with who agreed what and where.
Free plan, no card needed. See pricing for prepaid usage plans.
Add a comment to the Cobalt autumn film record with the reason for the move, set its status to Reshoot booked, and draft the client update for Tom to review.
Cobalt asked to feature their new tent, so the shoot needed new scenes. Tom agreed a reshoot in #production, and Rosa moved the delivery date in the Production base on 18 September.
The record shows the date changed, not who agreed it or why.
The tracker is in Airtable. The client's emails and the team's calls are elsewhere.
To each new producer and freelancer, and to every new AI chat.
What the client asked for on a call never reaches the base.
Who changed a date, a budget or a status, and why, linked to the email, thread and call behind it. Ask weeks later and get the answer.
Gmail, Slack, Google Drive, HubSpot and many more feed one memory. Ask about any client, project or deadline and Ditto checks them all.
Add the three new tent shots to the Deliverables table, assign them to Ines and post the list in #production.
Updates the record, drafts the client email and books the meeting, then waits for your OK. Set routine jobs, like a Monday list of overdue deliverables, to run on a schedule.
Use a low-cost model for routine jobs like the Monday status list, or connect Claude and ChatGPT over MCP. Ditto brings the same client context every time, so nobody re-explains.
Ditto is for teams whose work spans several apps and several people. If the answer, or the follow-up, lives in more than one place, Ditto keeps it in one shared memory: a second brain the whole team can ask.
Three steps, then it keeps working in the background.
Connect Airtable from Ditto's Connections page and choose which bases it can reach. It starts read-only until you turn on writing.
Clients, projects and decisions from every app, linked and kept current.
Use the Ditto app, ask in Slack, or connect Claude and ChatGPT over MCP. It answers with sources and acts in Airtable when you approve.
Airtable AI works inside your bases. Airtable's MCP server gives ChatGPT and Claude your records. Automation tools run fixed steps. Enterprise search looks across apps. Ditto keeps one memory across Airtable and every app you connect, and acts in them.
| Capability | Ditto | Airtable AIOmni, Field Agents | ChatGPT or Claude + AirtableAirtable connectors, Airtable MCP | Automation toolsAirtable automations, Zapier, Make | Enterprise searchGlean, Dust |
|---|---|---|---|---|---|
Remembers across sessions, models and toolsiAsk weeks later, on a different model or from Claude, and the client context is still there. | ✓Full | ✗None | –Partial | ✗None | –Partial |
Remembers who changed what, and whyiAsk why a date or status changed and get the email, call and thread behind it. | ✓Full | –Partial | ✗None | ✗None | –Partial |
One memory across every app you connectiWhat Ditto learns from Airtable is there when you ask about an email, a call or a deal, and the other way round. | ✓Full | ✗None | –Partial | ✗None | –Partial |
Answers one question from Airtable and your other apps togetheriChecks the base, the email, the thread and the deal at once, as enterprise search and the ChatGPT or Claude connectors also do. | ✓Full | –Partial | ✓Full | ✗None | ✓Full |
Acts in Airtable and your other apps from one requestiOne request updates the record, drafts the client email and posts the note in Slack. | ✓Full | –Partial | ✓Full | –Partial | ✓Full |
Runs on a scheduleiA Monday list of stalled deliverables or a weekly client summary, set up from a plain request. | ✓Full | ✓Full | –Partial | ✓Full | ✓Full |
Built into Airtable, nothing to installiOmni is on every Airtable plan, and Ditto connects to Airtable from its Connections page. | ✗None | ✓Full | –Partial | –Partial | ✗None |
Works from the Ditto app, Slack or the AI tools you already useiUse the same memory from the Ditto app, Slack, Claude, ChatGPT or Cursor. | ✓Full | –Partial | –Partial | –Partial | ✓Full |
Starts read-only, and you choose what runs on its owniAirtable stays read-only until you turn on writing, and changes wait for approval unless you set an action to run on its own. | ✓Full | –Partial | –Partial | –Partial | –Partial |
Respects Airtable permissions in every answeriDitto checks the permissions set in Airtable before it shares anything, so a collaborator on one base only gets answers from that base. | ✓Full | ✓Full | ✓Full | –Partial | ✓Full |
Pick the model for each task, or bring your own keyiChoose the model for each job from any provider, or use your own API key. | ✓Full | –Partial | –Partial | ✓Full | ✓Full |
See, edit and export what it remembersiOpen what Ditto remembers, correct it, export it or delete it. | ✓Full | ✗None | –Partial | ✗None | –Partial |
Connect them once. Ditto remembers across all of them, so you ask about a client or project in one place instead of searching ten.
Your plan covers capacity and features. Credits pay for variable usage across AI, voice, tool actions and storage beyond your included allowance.
New plan preview. Rollout is in progress; check the offers available in your account before purchasing.
Explore Ditto with no card needed.
Plan includes:
Add a $5 initial deposit for more usage, with no subscription. The full deposit becomes usage credits; checkout adds any tax. Flex checkout asks you to authorize automatic refills: you set a monthly limit, which includes tax, and can turn refills off anytime.
Paid chat connections, parallel reviews and remote control unlock after the deposit settles. Free already includes one Ditto Review at a time.More room for your everyday work.
Plan includes:
Shared capacity and credits for you and your team.
Plan includes:
A custom Ditto build for your business: our team writes the spec, builds it and supports it.
Yes. Ditto keeps a memory of the Airtable bases you connect, next to your email, chat and calls, each with its source. Ask weeks later, in the Ditto app, in Slack or from an MCP client, and it answers with the record and the reason it changed.
What Airtable exposes through its API and MCP server: bases, tables and fields, records and record comments, views, interfaces, forms and automations. It reaches only the bases you grant, starts read-only, and checks the permissions set in Airtable before it shares anything, so each person only gets answers from bases they can already see.
Yes, once you turn on writing. It uses Airtable's own actions, such as creating, updating and deleting records, adding fields and tables, submitting forms and drafting automations. Changes wait for your approval unless you set an action to run on its own.
Omni, Airtable's AI, builds apps, analyses data and creates and updates records inside Airtable. Ditto keeps one memory across Airtable and your other apps, works with any model you choose, and brings the same memory to Claude and ChatGPT.
Airtable says building with Omni costs nothing extra, and analysis questions about your data cost 10 AI credits each. Every plan includes credits, from 500 per editor a month on Free. Ditto starts free, and prepaid usage is available with Flex.
The new plans are Free, Flex with a $5 initial prepaid deposit and no monthly base fee, Plus at $19/month, and Pro at $97/month. Usage is prepaid with credits. See the pricing page for plan details and rollout availability.
Yes. Connect Ditto over MCP and those tools can search your Airtable memory next to your other connected apps, and save what you do there. They don't act in Airtable through Ditto.
Yes. Airtable's app for ChatGPT, on free and paid plans, reads your bases and makes quick updates, and Claude has an Airtable connector too. Ditto adds memory across your other apps, actions that wait for your approval, and a choice of model.
Yes. Omni builds tables, interfaces and automations from a description and answers questions about your data, and Field Agents run AI inside your records. Ditto keeps one memory across Airtable and your other apps, and you pick the model.
Yes. Airtable runs its own MCP server on all plans, with permissions that mirror your Airtable role. Ditto's MCP server gives the same AI tools memory across Airtable and your other apps, and you can use both in one tool.
No. Ditto doesn't copy rows between apps on a trigger. It reads Airtable and your other apps into one memory, answers across them and acts when you ask. Keep the automations and syncs you already run.
Yes, in a shared team space. Producers, editors and account leads work from the same client history, and Ditto checks each person's Airtable permissions before it answers. Team memory stays when someone leaves.
No. Your memory is not used to train models. Open any memory to see where it came from, then edit, export or delete it. Disconnect Airtable and Ditto stops reading it.
Ditto connects Airtable to every app your team uses, remembers why records changed and acts when you ask. Start on the free plan, then prepaid usage is available with Flex.
Read-only by defaultNo card to start